Instagram engagement rate calculator
Engagement rate is likes plus comments divided by followers, as a percentage. It matters more than follower count for almost everything — brand deals, algorithm reach, and honestly judging whether your audience is actually paying attention.
Engagement rate
3.15%
Average for an account this size
What counts as a good rate
- Under 1% — below average for most account sizes
- 1–3.5% — typical
- 3.5–6% — good, above typical
- 6%+ — excellent, usually seen on smaller or highly engaged niche accounts
Larger accounts naturally see lower rates — a 2% rate on 500,000 followers is stronger than it looks. Use this as a rough benchmark, not an exact science.