Instagram money calculator

A rough estimate of what a single sponsored post is worth, based on engaged followers rather than raw follower count — engagement is what brands are actually paying for.

Estimated price per sponsored post

₹480.00₹960.00

How this is calculated

We estimate ₹0.80–₹1.60 per engaged follower (followers × engagement rate) per sponsored post, then adjust for niche — finance and fashion typically command a premium over general lifestyle content. This is a starting point for negotiation, not a guaranteed rate — actual deals vary by content quality, audience geography, and the brand's own budget.